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Kelp & Current
A nonprofit doing serious science had a website that looked like a bake sale. The redesign lets the fieldwork speak first.
ClientTidewater Restoration Project
ScopeWebsite · identity · photo direction
Timeline10 weeks
RoleDesigner, developer
Year2025
The goal
Funders who met the team were impressed; funders who found the website first never called back. The site needed the same credibility as the science.
What I made
A new identity built on their own field photography — zero stock — and a site structured like a field report: what’s being restored, what the data shows, who’s doing the diving.
What happened
The team now opens funder meetings with the site. Volunteer sign-ups doubled in the first season after launch.
The numbers
2×
volunteer sign-ups, first season
† Placeholder figures — replace with real results.
Stills & artifacts
05 — drag →
● Available for new projects
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