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Field notes from client work and personal shoots. Hover a post to preview it.

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People forget claims and remember scenes. What documentary field craft says about writing brand copy.

Clients ask for a video the way patients ask for a specific pill. The job is diagnosing what the ask is for.

One light, one window, and why the best setup is the one your subject forgets is there.

It’s not a rulebook, it’s a hand-off. Writing identity guidelines for the person who will never hire a designer.

Why my personal films get exactly one day of shooting, and what the constraint gives back.

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